My Focus Group Discussion

I took half day leave from the office today to attend a marketing research study.. It was a focus group discussion to find out our preferences on mobile phones.

Since i signed an NDA (Non Disclosure Agreement), i am obliged not to reveal too much details on the phones or the study, but i was pretty excited by one of the prototypes that was shown to me. It's got a really cool design (don't look like a phone at all!), and pretty innovative functions.

The whole discussion took 2 1/2 hours, but i enjoyed myself tremendously. It was pretty much like a mini-party to me. There was good food and i was being paid $120 to talk about handphones with a group of 5 other strangers. I mean, where to find such good deals?!

I had the most delicious tim sim (siew mai, prawn roll in beancurd skin and pan fried dumpling), potato chips, walnut cake, some peach-tasting cocktail and Ben & Jerry's ice-cream.. it was so nice i think i ate more than i talked! = P

Oh, and i love love love the design of the marketing research office! They had all these quirky furniture and posters all over.. Simple yet nicely done up. I especially love this door stopper that's holding a door leading to the washroom. So cute!



And i absolutely adore this wall clock that was hanging at their main reception area. It's actually several mini clocks inside a big circle.. and you can write on the white glossy surface of the clocks. So what they did here is write the names of countries in different fonts, and then adjust each clock to show the times in different countries. So cool right!


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